1. what the world wants and believe me they

1. PETRO: MOVING WITH THE MODERN WORLD

In this 21st century let us not be the
fools and waste this fruitful opportunity. For the past decade, we all have
witnessed the doom of our country. citizens have already suffered from a lot of
difficulties but these difficulties need to find a stop. We all will give them
one. The black gold in our seas is what the world wants and believe me they
need it. If they need it then the price will be ours. Let them approach and we
will benefit. Currently, the economy is unstable but let the policies be mended
and flaws be wiped out, a change would surely be seen. The economy has large
imbalances that will have to be adjusted so will the people have to adjust but
I assure you all my fellow citizens that those who were unemployed in the past,
those who couldn’t afford a living, those in extreme poverty will now see a
gleam of opportunities in their lives. The best is yet to come, the trust is
all I need. All that we had borrowed will now get repaid because nobody likes
to live under the burden of debt. Inflation, the gum of ruin, we stepped on it.
But now let us make the efforts to free our feet from the gum because it’s not
letting us move and run forward. I have a dream today. I have a dream that
every citizen of our nation would be happy and satisfied. I have a dream that
my country will be far away from the devils of disruptions. The solution lies
in the new currency, PETRO our own cryptocurrency. If we start trading in this
currency our future will be secure. No other government can sanction because
it’s all private work.

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2. 
CANNABIS IN INDIA

The cannabis drugs are used in India
in three main forms – bhang, ganja and charas

Market segmentation

1. Demographic                                                                                                              
                                   

a.       Age: the consumption of cannabis is
observed to be done majorly by the age group of 16-30 years. High school
students, College undergraduates, postgraduates, interns, working professionals
and many more fall under this age range. Age group 30 and above also consumes
considerable amount of cannabis in different forms. People who want to grow
cannabis or deal in its supply falls under the age group of 27 – 40.

Unemployed and the retired are said to constitute
huge demand of cannabis because they don’t have any work.

b.      Gender: mostly done by the males. India
is unfortunately a male dominant society where women are considered
ill-mannered if they consume drugs. 1 in 30 will be women. Production of
cannabis is also taken up majorly by the males in the parts where it can be
grown. In medication, pregnant women are not advised otherwise its used for
medications.

c.       Income: it can be consumed by any
income group because of its cheap price. The more refined and high-quality
leaves the more expensive it is. Low quality cannabis one can get at economical
rates. while It is grown and cultivated in large amounts hence preferred by
farmer entrepreneurs. Its demand is high in pharmaceutical industry as well as
dope industry so it fetches good money to the producers and is considered to be
a profitable business. the retail price of cannabis
in India was US$0.10 per gram, the lowest of any country in the world.

d.      Religion:  The Vedas call cannabis a source of happiness, joy-giver,
liberator that was compassionately given to humans to help us attain delight
and lose fear (Abel, 1980). It releases
us from anxiety. The god, Shiva is frequently associated with cannabis, called
bhang in India. Hindus use bhang for religious ceremonies like Holi and
ascetics use it to seek divinity. Sadhus are Indian ascetics who have shunned
material life and use cannabis to seek spiritual freedom.

 

2. Geographical

in India the plant is found growing wild throughout
the Himalayan foothills and the adjoining plains, from Kashmir in the west to
Assam in the east. It has become acclimatized to the plains of India and grows
even in the warm climate of southern India, producing its narcotic principles.
The plant grows wild in the following states: Assam, Bihar, Madras, Uttar
Pradesh, Punjab, West Bengal, Jammu & Kashmir, Patiala and East Punjab
States Union, Rajasthan. Travancore-Cochin, Himachal Pradesh, Manipur and Tripura.
The states where there is no wild growth include Bombay, Kutch, Madhya Pradesh,
Orissa, Hyderabad, Mysore, Saurasthra, Ajmer, Coorg, Delhi, Andhra, Bhopal,
Vindhya Pradesh and the Andaman and Nicobar
Islands. On account of the widely scattered habitat of the plant, it is not
possible to arrive at any reliable estimate of the total area under it. The
wild growth appears to be less prevalent in the western and southern parts of
the country. It is most luxuriant along the southern slopes of the Himalayas and
along the eastern border of Assam up to an altitude of 10,000 feet above sea
level.

The states in
which the cannabis plant is allowed to be cultivated at present are:

State

Area in
hectares

Bihar

20

Orissa

6

West
Bengal

60

Hyderabad

9

Madhya
Bharat

71

Mysore

16

 

 

 

3. Psychographic 

Cannabis is loved by those who get tired of work,
who are addicted to relief substances, who want to pretend to be cool in the
society, who want to just chill in their lives etc. it is heavily sold during
rave parties, international concerts, festivals (Holi). A good fact is that a
cannabis lover is so attached with the drug that she/he won’t give up its
consumption. Customers are slowly spreading.    

 

4.      Behavioural 

Purchase/usage occasion: the true addicts would
consume very frequently whereas others may find a festival or an occasion to
consume it.

 

 

 

 

 

 

 

 

 

 

 

 

 

TARGET MARKET

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5.      OUTLAW LIMITED

Outlaw Limited- an Indian Cowboy hat company deals in
faux-leather cowboy hats, supplying worldwide. Cowboy hats, today, are worn not
only by many people in western and southern United States, western Canada and
northern Mexico, but are a quirky fashion statement to people across the globe.
It is most commonly worn by riders on the horseback. Made entirely of
artificial leather, our product is cruelty-free. Our company has come up with a
unique business model: –

•      The
proceeds of every 10th hat sold will be donated to Stray Relief and Animal
Welfare Organisations. (STRAW). STRAW is a registered Non-Profit Organisation
and provides Animal Welfare through Education. STRAW also runs a very active
animal helpline that organizes rescue of animals, and also helps in adoption of
abandoned pets. STRAW, in return, will adopt one stray animal (cows, dogs,
pigs, donkeys etc) per 100th sale of cowboy hat and will use that amount in
nurturing and proper raising of them. The company supports the motto of animal
welfare and moves with the tagline

“PROTECT NATURE” S BEAUTIES”. 

•      Firstly,
we give the consumers a chance to make a two-fold contribution to the cause: 1.
Purchasing a sustainably produced product made of faux leather. 2. Choosing a
company committed to actively donating to the cause.

•      The
company will further donate to build animal shelters where all the rescued
animals will be moved in to ensure safety and create a sustainable environment
for them. This would also result in the decline of the total number of deaths
of stray animals per year basis. Our company would also release annual
statistics of the total number of stray animals rescued. Moreover, our company
would start a campaign called #savestrayanimals, where the most number of stray
animals saved by a person will be rewarded and will also get attractive hampers
from the company. 

•      The
company would also increase any other contributions to the cause by 10% of
annual profit percentage. (e.g., with an annual profit percentage of 20%, 2%
more contribution will be added, say from 10,000 to 10,200) Presently, the
company will tie up with

STRAW, but later on as the company grows, we hope to tie up
with several other NGOs.

 

 

 

4. NEW7WONDERS 

 

The process of calculating the votes is highly
abstruse. the status of number of votes of a particular monument should be
shown on the website so that voters can seek for the monument with the highest
number of votes at that very point of time. To
ensure that the poll is fairer to smaller nations only 10% of the votes from
the host country will be counted, the other 90% will be global. The
trust issues are really degrading our foundation’s reputation. We should get in
association with an international regulatory body like UNESCO and United
Nations so that people can a have a firm belief on our working process and
transparency be maintained in our operations. Just like political voting
process, various parties carry out heavy campaigning in order to gain support,
similarly, the countries who get their monuments registered should solely take
the initiative of marketing campaigning of their monument, asking for votes,
spreading the awareness and much more if they want to compete, we should not
get involved in such activities and restrict ourselves only to the voting
process. To establish a good image in the books of everyone, videos of
interviewing the panel of judges should be made available. The judges should
talk about the selection criteria, nominees and the further process of voting.
But before this, we should make sure that our judges are eminent and renowned.
They come from diverse expertise and are well-known. Trust and faith will be
earned when these videos will be viewed by the people of the world. Repetitive
voting should be strictly avoided by making sure that Internet Protocol (IP)
addresses and sim-card numbers are recorded. Nominees should be clearly shown
to each and every person through their national television channels, radio
frequencies, newspaper etc. this will make sure that even if the person is
voting through SMS or phone-call, she/he is well educated and informed about
the nominees. It is our obligation to inform people of the world about the
nominees using each country’s media sources/channels. We should charge
subscription charges, various fees like licensing fee at the time of
registrations only. These charges should be enough to accommodate for the
various expenses involved in carrying out the voting. No other fees should be
charged later from the countries or else all the clauses and costs should be
clearly mentioned in the contract with each participant in the beginning
itself. New7Wonder cities would force the heads of all the cities of the world
to repair, reconstruct and beautify their cities. This would make the world a
better, cleaner and beautiful place to live in. the cities would compete with
each other over a pan of 3 years. In this time cities will be developed,
changed, and transformed into magnificent cities. This will also boost the
tourism of the participating cities. To mollify the heads of the cities to be a
part of this campaign, we should enhance the terms with our participants and
bring more transparency in operations.